What Is Marketing?

If you have a company that offers a service or a product, then you need to know about marketing. Marketing is going to be one of the most important aspects of your business aside from the actual product that you deliver.

Marketing is the way that people will know your company or business exists.

So you can see how important good marketing is.

Understanding the purpose of marketing is the first step in making your marketing successful. The basic principle is that marketing aims to tell your customers who you are and what you do. Of course, some products can be self-promoting so little further marketing is needed. Other products will require a lot more promotion. Potential customers will have to be told what your product is and, more importantly, what it can do for them.

Where is the best place for an organization to start in order to maximize the effects of its marketing? First, get the fundamentals correct, as we are about to describe.

The Customer is King (or Queen)!

The most important aspect of marketing is to know your customer. You have to know who you are trying to sell to so you can understand how to market them.

You need to get inside the head of your customers to find appealing ways to grab their attention and make them want your goods or services.

To understand your customers you need to think about how they think and how they function and what influences their decision to purchase something. You need to think about what they will think about your product. You need to think about how they will feel about your product and what will inspire them to buy your product.

It's not enough for you to just tell them to buy your product. You need to show them why they should by it. You need to make it appealing to them and make them see that they need it right now. Some products or services may focus only on a specific group of people such as men or women or children.

But other products or services appeal to a mass amount of people. Depending on what your product is and who it appeals to will determine your market approach.

The key to successful promotion is never to lose sight of the customers' needs, so that you can persuade them that your merchandise is just what they require.